Marketing Technologies and Creative Content

We build engaging marketing and creative solutions for your digital marketing, social media and integrated communications initiatives.

We are your full-service digital agency specializing in powerful marketing technologies and creative content. We build engaging marketing and creative solutions for your digital marketing, social media and integrated communications initiatives.

Our team lives in both the marketing and IT technology realms. With this mix, we bridge the disconnect between your marketing and IT departments. This can mean the difference between success and failure for projects requiring digital content and the technology back-end to delivery it.

We Build Powerful Digital Marketing Campaigns for Your New Media Initiatives

Leveraging the latest SEO, PPC, social media, video, e-mail and digital signage marketing practices, we drive explosive traffic, greater levels of leads and sales to your business.  While other agencies may focus on only a few of these areas, we build a holistic campaign that promotes a consistent message across all medias. Our approach focuses on reusing existing efforts and creative across all targeted medias.  This guarantees the best bang for your Internet marketing budget and reduces overall costs.

Here are the most common tools in our digital marketing toolbox:

Business-Class Web Development

We provide real-world, business-class web application development. We have proven experience in the design and deployment of web technologies including:

 

 

Java

Spring Framework

Active/MQ

PHP

Swift / Objective C

 

 

 

HTML 5 HTML5

JavaScript

jQuery Javascript

AJAX

Liferay CMS content management system

 

 

 

Joomla CMS content management system

WordPress CMS content management system

PostgreSQL

MySQL

Microsoft SQL MSSQL

 

Organic Search Engine Optimization (SEO)

Our SEO tools and practices drive explosive traffic, greater levels of leads and sales to your business. We focus on more than just selecting effective keywords and site coding practices.  This process includes:

  • Competitive Analysis - Reviewing your targeted keywords and audience against your competitors' sites to determine your potential search engine ranking.  From there, we can determine if additional, less competitive keywords, should also be leveraged in your SEO strategy.
  • Site Optimization - Reviewing and optimizing your site’s design and coding for optimal organic search engine placement. There are various techniques we use to help improve organic ranking.  Each page will be scanned and revised to include the keyword(s) that will bring the highest ranking and click traffic.
  • Improve Pagerank - Working with you to increase backlinking from other relevant sites to your site. Through effective backlinking, we increasing your site's search relevance (or pagerank). In turn, this increases your site's placement in search engines such as Google, Bing and Yahoo!
  • Monitoring - Enabling Google Analytics and other performance monitoring tools.  This provides ongoing reporting on the effectiveness of your site’s search placement and from where traffic is originating. Over a three month period, we will monitor these reports to gauge the effectiveness of the optimizations.
  • Refinement - Once sufficient trending has completed, we review these results with you.  This process determines if further organic optimizations are required or if additional advertising efforts should be pursued.

Pay-Per-Click (PPC) Advertising

We work with you to build effective pay-per-click campaigns by:

  • Competitive Analysis - Reviewing the keywords and audience you wish to target in your campaigns. This process includes research of your competitors and their keyword usage. We then identify keywords with less competition, yet receiving high search rates. This ensures the lowest possible cost-per-click rate. This results in more clicks and ultimately conversions for your given budget.
  • Budgeting - Determining a monthly advertising budget and strategies to optimize your spend.
  • Click-Through Targeting - Select or design the click-through target pages and resources that will guarantee optimal conversions.
  • Search Engine Advertising - Deciding if PPC should be leveraged for search engines such as Google, Bing and Yahoo!. If selected, build the campaigns and conversion tracking mechanisms.
  • Social Media Advertising - Determining if PPC should be leveraged for social media sites such as Facebook, YouTube, LinkedIn and Twitter. If selected, build the campaigns and conversion tracking mechanisms.
  • Monitoring and Management - Providing on-going analysis, refinement and reporting of your PPC’s click-through and conversion performance.

Social Media

We help you build a presence on social media sites such as Facebook, Google+ and Twitter. We can:

  • Attract followers by building a community where customers can find compelling information, videos and offers related to your business.
  • Extend your website and other advertising efforts to promote your presence on these social media sites.
  • Provide on-going management of the content and interactions for your social media presence.

Email Marketing

We get you up and running with the tools needed to execute successful e-mail marketing campaigns. We can:

  • Develop Strategy - Determining the e-mail strategy, setup the e-mail tools and compile the e-mail lists.
  • Design Templates - Designing one or more reusable templates to allow simple creation and mailing of the e-mail blasts.
  • Management and/or Training - If needed, we can build and manage your on-going e-mail campaigns.  Or we will train your staff to build and execute these campaigns.

Digital Media / Video Production

From script to web to broadcast, our team of videographers and graphic artists work with you to create a powerful production that targets your audience and ensures project success. We build digital content projects that clearly communicate your message through a full spectrum of targeted medias.